To display the context data in Google Analytics 4, you need our extension for Google Chrome. You can freely download the Chrome Extension from the Google Store.

WHY USE ed.Context?

The right context is crucial for the correct interpretation of analysis data. In practice, exactly this context data is often missing. The functions for adding annotations and notes to reports are usually very limited and cumbersome to use in common analysis environments. In Google Analytics 4 the functionality is missing completely. ed.Context closes exactly this gap.

Use ed.Context to merge information from various sources and display it directly in the reporting environment of the web analysis solution as a mashup with the reports. This significantly reduces the time needed to evaluate reports from context. Relevant context data can be sorted into categories and displayed selectively. This allows you to immediately see if an event has a direct impact on the timing of the metric under consideration.

Make your standard Google Analytics reports speak to you. In today’s world, data is the key to success. Every company collects data to help achieve business goals. Often the interpretation of these data streams is not easy. ed.Context is the means to build an active interpretation tool for individual data to make the results of the analyses quickly and easily available.

Many sources of context data are directly available in ed.Context:

• Tag Management System releases
• Import data from connected Google Spreadsheets
• Import weather data from OpenWeatherMap
• Calendars for vacations and public holidays
• Google Search incidents
• Google product updates
• Custom event calendars